The Williams Sisters (yes, there's a second pair) are the German-American proprietresses of the best (and most stylish) laundromat in all of New York: Celsious. In keeping with the German tradition of compulsive cleanliness (German washing machines have an average cycle duration of 2 hours and can literally boil any stain out of your clothing) the girls added sustainability and efficiency to the program. At Celsious your whites will never be cleaner but it'll only take you 30 minutes from start to finish. Their proprietary house detergent is fully biodegradable. (This is good news for our German half, Jessica, who has been known to transport suitcases of white shirts and linens to Germany several times a year to get them richtig sauber... )
Abandoning a successful (and bilingual) career in journalism for cleaner, greener pastures, Corinna roped in her graphic designer sister, Theresa, to build their dream laundromat from scratch (with a little elbow grease from their parents) and, since opening, haven't been able to keep their neighbors at bay. No surprise, since their spot is as inviting as a Philo era Céline store and serves one of the best matcha lattes for miles.
Like all of our subjects, we asked the girls to answer a few questions on uniform, which has particular resonance for these new business owners.What does uniform mean to You?
Theresa: Peace of mind.
Corinna: Reclaiming time.How can a uniform empower (or disempower) you?
Theresa: There's just no point in waiting brain processing power on putting together new looks every day. Who has the time?! I feel empowered by not having to make decisions.
Corinna: Running a business means we're on duty 24/7. I frankly don't want to spend any of my non-working minutes pondering my appearance. Women are expected to put so much effort into the way they look, while men - well, they've always had their uniform (suits). Which puts them at an unfair advantage. I like to think that a way of empowering ourselves is not giving them that advantage.Who is your uniform heroine/hero?
Theresa: I don't really have anyone I look up to in that aspect. Which leads me to tthink: there are virtually no female uniform dressers that align with my aesthetic.
Corinna: I admire Phoebe Philo's casually pared-down look. I could actually see myself doing a white sneaker/slacks/sweater combo every day.